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Steve Sedgwick
Royal Lepage Noralta Real Estate
3018 Calgary Trail, Edmonton, Alberta
P: 780-431-5600
F: 780- 431-5624
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Tuesday, November 6, 2012 - What makes a GREAT real estate agent?

There is a lot of talk, not just in real estate but in most small business circles, about creating and marketing your "Value Added Proposition". That might just seem like some Google found rhetoric or buzz words but the fact is they actually do apply and have meaning within a normal real estate transaction.

I've never been one to deliberately focus on such things with respect to business. Now, don't misunderstand me. I am ALWAYS trying to maximize value for my clients but I just don't go about it with a checklist. 
Each and every client has needs specific to their own situation so I strive to stay flexible in how I can best assist clients with their needs regardless of the nature. This requires that I wear a lot of different hats through the course of a transaction. The most obvious 'hats' are negotiator, marketing guru, showing coordinator, staging consultant, decorating/design consultant, confidant, legal mumbo-jumbo translator, and driver. 
All of these play key roles in getting a transaction completed for a client but what about the less obvious 'hats' that often come in to play. Roles like mathematician, construction consultant, psychologist, poker master, contact resource hub, and late night courier all come in to play on occasion.
Some of my most interesting roles are the ones that don't get called upon often but get dusted off from time to time. In recent months I've been a top notch late night sandwich maker, fixture fixer, beer & wings co-pilot, vehicle shopping consultant, tech shopping consultant, and discretionary dispenser of hugs. These are the ones that may seem like 'fluff' on the surface. When you have the context of each one you also see that each one of those roles was EXACTLY what each one of my clients needed at that moment in time. 

I'll never be short on confidence but I don't always have all the answers. If there is something I don't know, I can rely on my professional network of lawyers, mortgage brokers, accountants, home inspectors, and many more for their professional and candid opinions on matters that pertain to a client's specific scenario. I'm very fortunate to have a long list of professionals available to me that I can refer clients to as well. For needs of flooring, appliances, furniture, electronics, vehicles, and more, "I've got a guy for that!"

Am I a great real estate agent? I think so.
Am I the "Best Real Estate Agent in Edmonton"? Well.... who am I to argue against a people's choice award!?!?  
:-)
I've had a LOT of clients pat me on the back and express thanks for a job well done. I've also had a few relationships that didn't go as well as they could have. I take those occasions as opportunities to learn how I can improve. I'm also grateful; that the positive experiences FAR outweigh the negative.
I'm not perfect but you'll be hard pressed to find a more committed agent that always keeps your best interests in mind. I love what I do and I'm not afraid to say that I am really good at it. 

If you are considering selling or buying real estate in the greater Edmonton area you really should contact me. Check out my online resume at LinkedIn. Give me a call. Send me an email. Message me on Facebook or Twitter. 
However you choose to get a hold of me, you can count on speaking with a straight talking knowledgeable agent (with a good sense of humour) that takes the task of looking after his clients seriously. That's a value added proposition you can count on!

posted in General at Tue, 06 Nov 2012 15:51:54 -0700



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